Björn Borg

Björn Borg is a bold and innovative sports fashion brand that redefines sportswear with a winning attitude and a heritage rooted in tennis. Since its inception in the 1980s, the brand has revolutionized the world of underwear and sportswear with bold designs, innovative concepts, and a focus on quality, creativity, and a magnetic attitude.

We believe that anyone can become anything, and to succeed, we Train to Live – not the other way around. Our products embody this philosophy, combining unique expression, perfect fit, exceptional functionality, and long-lasting quality to inspire active, vibrant lives. 

Explore our full collection and discover your next favorite training gear here